Va Beach Jeep Fest fills the Oceanfront Nov. 6-8 with beach cruises, a sand course off 26th Street and a vendor expo on the Boardwalk, 10 a.m. to 5 p.m. daily.

Last checked Oct. 29, 2026. Dates, times and places come from the organizers’ site, vabeachjeepfest.com, and the city’s events program, Beach Events VB. This page is updated each year at the same address.

Va Beach Jeep Fest runs Friday, Nov. 6, through Sunday, Nov. 8, 2026, at the Oceanfront. Registered Jeeps cruise the beach each morning and run a sand course off 26th Street, and a vendor and 4x4 expo lines the Boardwalk from 29th Street south, 10 a.m. to 5 p.m. each day. Beach Events VB lists it as the third annual event, presented by Hall Jeep of Virginia Beach.

Who to call

  • Jeep Fest general information: 302-853-0619
  • Vendor information: 443-366-5944
  • City information: VB311, 757-385-3111
  • Police non-emergency: 757-385-5000; emergency 911

Schedule

All times are from the festival’s schedule. Its site lists a few sessions under the wrong day, so check with the organizers before you plan around a single cruise time.

Thursday, Nov. 5

  • Packet pickup, 4 to 10 p.m., Oceanfront Inn meeting room, 2901 Atlantic Ave.
  • Kickoff party, 7 to 9 p.m., Caribbean Paradise at the Oceanfront Inn

Friday, Nov. 6

  • Beach cruises, 7:30 and 9:30 a.m. Line up at the Rudee Inlet Loop 30 minutes early; Jeeps enter the beach at 20th Street.
  • Sand course, 11 a.m., 1 p.m. and 3 p.m., about 90 minutes each, staging at 26th Street
  • Vendors and 4x4 expo, 10 a.m. to 5 p.m., Boardwalk from 29th Street south
  • Night sand course and LED show, for Five-Star registrations only, viewing 7 to 8:30 p.m. at the Oceanfront Inn and the Boardwalk at 29th Street
  • Casual Jeep show-off and packet pickup, 7:30 to 10:30 p.m., Sk8House, 600 S. Lynnhaven Road

Saturday, Nov. 7

  • Beach cruises, 7:30 and 9:30 a.m.
  • Sand course, 11 a.m., 1 p.m. and 3 p.m.
  • Vendors and 4x4 expo, 10 a.m. to 5 p.m.
  • Night sand course and LED show, Five-Star registrations, 7 to 8:30 p.m.
  • Smartmouth Brewing Co., 313 32nd St., 5 to 8 p.m.

Sunday, Nov. 8

  • Beach cruises, 7:30 and 9:30 a.m.
  • Sand course, 11 a.m. and 1 p.m. for registered drivers; the 3 p.m. session is for volunteers and vendors.
  • Vendors and 4x4 expo, 10 a.m. to 5 p.m.

Packet pickup also runs 9 a.m. to 5 p.m. Friday and Saturday and 9 a.m. to 3 p.m. Sunday.

Tickets and registration

Drivers register through the festival site’s Register link, which goes to jeepiam.com. The festival site does not list registration fees or say whether spectators pay to see the Boardwalk expo; call 302-853-0619 to ask.

Parking and traffic

The festival asks drivers who are not staying at the Oceanfront Inn to park across from the Hampton Inn, south of the Nautilus, and walk to the Oceanfront Inn. Expect Jeeps lining up at the Rudee Inlet Loop and the 20th Street beach entrance before 7:30 a.m. each morning. Organizers had not published any road closures when we checked.

The same weekend, Saturday, Nov. 7, brings Autumn in the Air at Mount Trashmore and the Farmers Market Fall Festival; see fall festivals. For Oceanfront parking rules see our getting around guide, and for lane closures our road construction and closures page.

What this means for you

  • Want to watch? The Boardwalk expo, 10 a.m. to 5 p.m., and the sand course off 26th Street are the easiest places to see the Jeeps.
  • Early risers can catch the beach cruises at 7:30 and 9:30 a.m.
  • Plan for extra traffic around Rudee Inlet and the south end of Atlantic Avenue all weekend.

More: things to do this month and the Oceanfront and Boardwalk.

Frequently asked questions

When is Jeep Fest in Virginia Beach in 2026?

Friday, Nov. 6, through Sunday, Nov. 8, at the Oceanfront, with packet pickup and a kickoff party on Thursday, Nov. 5. Beach Events VB lists it as the city’s third annual Jeep gathering.

Where is the Jeep Fest sand course?

On the beach, with staging at 26th Street. Day sessions start at 11 a.m., 1 p.m. and 3 p.m. Friday and Saturday, and 11 a.m. and 1 p.m. Sunday, each about 90 minutes, the festival says.

Where is the Jeep Fest vendor expo?

Along the Boardwalk from 29th Street south, 10 a.m. to 5 p.m. Friday through Sunday.

How do I register my Jeep?

Through the Register link on vabeachjeepfest.com, which goes to jeepiam.com. The festival site does not list fees. General questions: 302-853-0619.